To make an appointment call 01263 512 345

Norfolk's Essilor Signature Varilux Specialist Opticians

20 High Street Cromer Norfolk  NR27 9HG | mail@eyecarenorfolk.co.uk

The latest news, views and updates from our team here at Cromer EyeCare.

Cromer Just regional. October 2018

Behind the Contact Lens

It’s the season for Halloween and will soon be Xmas as well, this brings many parties and fancy-dress events.

Some people add a new look to their costume by using ‘Funky Contact Lenses’

We as eye care practitioners get very concerned when hearing such stories.

Firstly, a contact lens is deemed a medical appliance and as such should only be dispensed by a registered practitioner.

These lenses are unfortunately available in Joke shops and from the Internet, you are taking a big risk as you have not been taught handling or storage techniques but more importantly the front surface of your eye has not been evaluated as suitable for the appliance you are using.

The consequences of buying these novelty lenses are not a Joke however, our corneas are not designed to have foreign bodies attached to them overnight or blocking the correct flow of tears and oxygen. Reduced hygiene levels and incorrect handling can damage the corneal surface.

SIMPLE DO’S and DON’T’S

DON’T wear a lens overnight unless specifically prescribed

DON’T BUY Joke lenses over the counter, you are breaking UK law.

DO take advice

DO use correct solutions for storage and hygiene.

We as Eyecare practitioners are not saying that you can’t wear novelty lenses to give that dramatic added edge to your costume, just seek the advice of your eyecare practitioner.

A little extra preparation in the beginning could stop some very sore eyes after the party.

Please enquire at Cromer Eyecare for more details.

Julien Nelson. FBDO

 

Cromer Just regional. September 2018

That back to school thing!

Yes, it’s that time of year when we prepare for the longer evenings, planning next year’s holidays, and your loved ones embarking upon another year of scholastic endeavour.

It is also a time when the optical profession gears itself up to students not seeing the board and teachers not being able to read text.

During this summer break, children will be going through some growth spurts, and some will have changed schools as well.

Young adults will now be placed in rooms and classes that are foreign to them. They will begin to notice that board work will become increasingly blurry to them. Teachers may notice that errors will occur with copying, and young adults may tell parents that some distance tasks may be difficult to see. Conversely, young adults may start to have difficulties with reading. This can create headaches. Reading, phones ,laptops or tablets will make uncorrected vision seem worse.

The general phase change with young adults in myopic progression, or becoming shorter sighted, which affects their distance vision.

Growth is stimulated by chemical changes. Eyes grow too, but not necessarily at the same rate as the rest of their body.

All this can be exacerbated by prolonged use of near vision devices. So kids, listen to your parents, and have breaks from your mobile phones!

Please enquire at Cromer Eyecare for more details.

Julien Nelson. FBDO

 

Cromer Just regional. September 2018

What is a Spectacle Frame?

In simple terms it is some shaped metal or plastic to hold corrective lenses in front of the eyes, but as we know the human race comes in all shapes and sizes.

The spectacle frame needs to be as comfy as possible taking into account our nose, ears, brows and eye position.

When I first started in optics in 1984 (yes I am that old) the frame choice was less but each frame had a choice of eye size, bridge width, and side length. Nowadays we have so much more choice but most frames come in one size and we all know ‘one size does not fit all’.

If you need to wear spectacles they are like your best friend, they go everywhere with you and don’t argue with you, occasionally though you argue with them by sitting on them or losing them.

The materials used today are so far advanced from years before due to new engineering techniques, from basic Nickel metal we now have Titanium, Stainless Steel, Monel, etc. These give lighter, more polished and corrosion free aspects. Basic plastic in the form of Acetate is now available on cellulose acetate and nitrates, then there is Nylons, Carbons, Wood, Shell, Vinyl and really by bespoke whatever you fancy if cost is not a problem.

We always hope the material dispensed suits a customer, but with so many alternatives, occasionally a material may react with your own DNA. As life changes so do we, so the issue of ‘It never went green before’ unfortunately does not apply.

At the beginning of the article I said a spectacle frame holds the lens in place, we will advise on best optical outcome. Today’s lifestyles have brought about many aspects of personal presentation, so no longer does ‘this frame for this face shape’ apply as long as it fits and the wearer likes the look, that’s what self-expression is, be happy in your own look. My job is to get best vision for you from your spectacle fit, not dictate the colour or style.

Some spectacle frames can carry a cost, especially when good lenses are glazed into the frame. At Cromer EyeCare we offer a genuine 0% interest free package where you pay 10% of total order at the start and then 9 months interest free payments. A smart credit check is done by an outside agency as we are not a licenced credit broker.

Go on, express yourself.

At Cromer Eyecare we offer a genuine 0% offer to spread cost over nine months (a small credit check is required). So don’t put it off – you never know how good you may become... click here to see full article

 

Cromer Just regional. July 2018

Give yourself a sporting chance

Sport is an all year-round hobby, and that can mean experiencing ever-changing light conditions. Even though we know how to perform the task at hand the ambient surrounding light can affect performance.

Whatever sport you enjoy, you may benefit from custom-made eyewear to give you great visual comfort and even a slight advantage over your opponent (no guarantee though). For the more successful sportspeople, the ideal eyewear is a bonus. We can search different aspects of sports eyewear in our practice to suit your favourite sport. The lenses can have Light Stabilising Technology (LTS).

This tint reduces glare to a comfortable level, enhances detail and contours of terrain. It gives improved natural colour perception and high contrast vision, ideal for the golfers. Adidas products are endorsed by Justin Rose no less. Other lens options are available – photochromic to darken in the sunlight and polarised to illuminate surface reflections, ideal for the sailors among us.

Sports frames need to be comfortable and a secure fit. The frames are made of lightweight, flexible and allergyfree material and come in a range of sizes. In many cases, sports eyewear uses highly-curved wraparound lenses. This creates significant problems when you try and manufacture a prescription lens into a high curve.

Sports spectacles require a specialist manufacturer to produce high-quality lenses in either single vision or multi-focal design. We can cater for all sports, goggles for swimmers and masks for divers, wraparound eyewear for clay shooters and cyclists, safety eyewear for rugby players and footballers. All designs can cope with most spectacle prescriptions. So whatever your activity, pop into Cromer Eyecare for custom-made sports eyewear. To get it right can sometimes carry a cost with specialist curves and tints, but when you’re spending money on sports equipment it’s no real use if you can’t see to use it.

At Cromer Eyecare we offer a genuine 0% offer to spread cost over nine months (a small credit check is required). So don’t put it off – you never know how good you may become... click here to see full article

Cromer Just regional. June 2018

When is Dry Eye not a Dry Eye?

This is a common question asked by many patients who attend Cromer Eye care.

True dry eye is a chronic, painful condition. The eyes lack tears, or have no tear production. Common systemic causes are arthritis, psoriasis, refractive laser surgery and the menopause. The sensation is like sand paper rubbing against the eye.

Dry eye drops, such as Hyloforte and Hycosan Extra, helps with daytime lubrication. Eye bags and Hycosan Night are suggested for evening and night time use.

For further details, please ask the staff at Cromer Eye Care, ring us on 01263-512345, or visit us in branch, click here for directions. We even have a Facebook page, so like us there!

We can give tailormade advice for you dry eye issues.

True dry eye won’t ever disappear. It will remain active, therefor the treatment will be constany and ongoing.

A “wet/dry” eye is commonly described in the testroom also. The general cause of this phenomenon is an allergy, leading to allergic conjunctivitis. This is definitely not contagious!

Common allergies are pollens, grasses, dust, old eye make ups, mites and even laundry detergents. We at Cromer Eye Care suggest Hycosan Extra or Hycosan Dual . We do suggest and sell these products, but we have no commercial interest in the company.

All drops mentioned within this article are available in-store, and are preservative free. Once opened, they have a shelf life of six months, before disposal. Preservatives are another source of irritation, hence why we try to seek products that are hypoallergenic. As this form of dry eye is dependent upon the cause of the irritation, looking to help with the source is also suggested. Anti histamines can be taken in conjunction with the ocular preparations. The usage of ocular drops can vary dependent upon the cause of the irritation. Contact lens usage may need to be rethought, if you fall into this category.

We recently found out that dry eye, or allergic eye, preparations are no longer medically prescribed. Therefore one should seek advice from ourselves, as a primary eye care provider.

Under pinninig these treatments are your prescription and non-prescription sunglasses. They act as a very effective barrier to wind and air conditioning. Coming into the summer, we also suggest sunglasses for young adults & children.

As you can see, we have only scratched the surface of this area of debate. Much research is being done in the area of dry eye. Please pop in, or go online, for further advice.. click here to see full article

Cromer Just regional. April 2018

Protection in the sun

At Cromer Eyecare, May is traditionally a time when we renew our sunspec stock for the year ahead.

We are all very aware of the damage that ultra violet (UV) rays can do to our skin, and it is also very important that we protect our eyes from UV rays. Good protection against harmful rays can help delay the onset of cataract and macular degeneration, as well as  avoiding wrinkles as we frown against the bright light. (I don’t think any text book mentions that but to some of us that is a very valid reason for some sunspecs.)

Whether it’s a hot sunny day or a cold sunny winter morning, sunglasses with UV protection are a vital eyewear

accessory. That’s why all the sunglasses we supply come with 100% UVA and UVB protection as standard.

We offer a great range of sunglasses from the renowned Ray Ban brand. Whether you’re looking for something to wear around town or for special sporting events, we’ll have the perfect pair for you.

At Cromer EyeCare we provide prescription and non-prescription sunglasses. Prescription sunglasses don’t require a compromise when it comes to style. Our Ray Ban collection includes some great-looking sunglasses you’ll enjoy wearing wherever you go and for any occasion.

Our talented team in our in-house workshop can also apply prescription lenses to any frame meaning whatever you want, you’ll get.

Keep your eyes safe with a nice pair of sunglasses. Come and visit us to try on some of our fantastic frames and arrange an eye test to find the perfect sun lens for your needs. click here to see full article

 

Cromer Just regional. March 2018

0% Finance Customer Deal

Express yourselves and consider the options available if you could spread the cost of your spectacles over a 10-month period. A deposit of 10% is required to process the order followed by 9 months of interest free credit.

There has never been a better time to have those multiple pairs for work/sports/ evening/sun spectacles/driving/computer/safety.

We all want the best vision that spectacle lenses can provide and with the industry becoming more digital in preparation some lenses which achieve best vision have become a little bit higher in cost.

This is a genuine 0% interest free offer from Cromer Eyecare where we pay the interest for you to enable you to have a little bit more freedom of choice and quality without having to make a lump sum payment to achieve your goals.

A small credit check is carried out on the premises in confidence and in a private room, it should take no more than five minutes with almost instant replies. Your credit will be with a company called Omni Capital.

Express yourselves like never before, in style, colour, design, shape after all whenever we go out after work, play sport, involved in a hobby, we change everything we are wearing but put back on the same spectacles.

Go on you might surprise yourself!

The minimum spend required to get the finance offer is £175.

Please enquire at Cromer Eyecare for more details.

Julien Nelson. FBDO

 

Cromer Just regional. Feb 2018

VISIOFFICE 2  Individual Lens Technology

At Cromer Eyecare, we are always looking for the next best technology to put into the practice to enhance the visual experience and also the performance of your spectacle lenses.

All industries are always introducing ‘the next best thing’ but with the Visioffice 2 from our main lens supplier Essilor, this has taken the measurements for eye position in a spectacle frame to a level not used before.

The lenses are headlined under the title Individual Lens Technology, this simply means that the lenses in your spectacle frame have been tailor made to your prescription, your head posture and movement and how you move your eyes, the eyes centre of rotation is also calculated.

You choose were you wish to hold your reading material rather than having to find the correct place. The eyes centre of rotation is recorded allowing your natural head movement to be tracked through a series of head movements, your dominant eye will be recorded as without knowing it we almost always tend to hold material to view slightly to one side. The movement of your eyes as you view things close is also recorded.

The main benefit of this is for Varifocal wearers but it can be applied to Single Vision spectacles as well to give better peripheral vision.

The individual lens technology provides for a greater volume of vision in all angles compared with conventional varifocals, so with today’s habits of mobile phones and tablets we hold things closer than before but not only closer we often want a greater volume to our vision as todays lifestyle dictates we need wider clearer vision in all angles of gaze ..

So to re-cap we can now fully record your head posture, your head /eye coefficient , your dominant eye , your eyes centre of rotation, were and how the eyes move on reading, all this added together gives you

INDIVIDUAL LENS TECHNOLOGY.

Patient feedback  -  “Wow I feel as if these were made for my eyes” & “Such clear definition” &  “Image so bright and clear”

 

Cromer Just regional. May 2017

Children’s vision.

This month I am going to chat about our children’s vision. Eyesight is often taken for granted and if there is a defect it can be very easily overlooked. Your child may have a defect with their vision but not mention it, as they would assume that their view of the world is the same for everyone. It is not until the error is corrected that they realise things are not always in soft focus, and they may have struggled at school quite unnecessarily.

The visual system takes time to develop and at birth a baby has quite poor vision. It is not until around nine months of age that vision is sufficiently developed and they are eager to explore the world around them, recognising colour and fixating on objects. However, things can go wrong and I will just mention a few you should be aware of.

“Squints”. A child may look cross-eyed or one eye wanders off and gazes in a different direction to the other. This is often related to eye muscle weakness or uncorrected long sight. Whatever the cause it can be corrected and should be done promptly, to ensure that both eyes develop to their full potential. If a squint is not treated this can lead to “Amblyopia”, or blind through disuse. If the eye is not given visual stimulus it will not develop, this could create problems later in life, just driving or applying for jobs in the Armed Forces for example, where good eyesight is essential. “Long-sighted”, or “Hypermetropia” means that a child has to make extra effort to see things at close range. If there is a large error, your child may complain of headaches and abnormal tiredness and a squint may be induced. “Short-sight”, or “Myopia”, means your child will have poor distance vision and will therefore struggle to see classroom displays. Astigmatism is a physical eye condition where the eye is not spherical like a tennis ball, but rugby ball shaped with two different curves to correct. The spectacles prescribed can easily correct this.

Summer will soon be upon us and many of us escape form our weather to sunny climes throughout the year. Don’t forget Children’s SUNSPECS! As well as protecting skin it is very important to protect young eyes from UV rays. How about a second pair of spectacles made with Transitions, light-adaptive lenses? They protect against 100% of harmful UV rays and will also make a useful second / spare pair.

It is never too early to check your child’s eyesight. All children under the age of 16 and those under 19 who are in full-time education are entitled to FREE Eye Examinations under the NHS. They are also issued with an NHS voucher which is used towards the cost of spectacles. Here at Cromer Eyecare we have a great range of modern trendy frames that the youngsters will love, many are FREE of charge with the NHS voucher or a small contribution will give a greater choice. Children’s spectacles must be dispensed by fully qualified Dispensing Opticians or Optometrists, this is UK law, Opticians Act 1989. Look out for the qualification FBDO (Fellow of the association of British Dispensing Opticians).

We look forward to seeing you all soon.

Julien Nelson. FBDO

 

Cromer Just Regional. April 2017

“Good, Fast, Cheap.”

This was an interesting phrase I came across recently, the point was that there are three factors relating to goods and services we receive from all sorts of businesses. However, the author pointed out that in reality you can only have two out of the three factors!!!  So, if you want Good and Fast it won’t be Cheap, choose Good and Cheap but you will have to wait, and finally it you prefer Fast and Cheap, it is unlikely to be Good. I found this concept firstly quite amusing but then it made me think about what sort of service our clients expect and deserve from us???

In our optical world we pay attention to detail, measurement of your prescription and spectacles have to be to British Standard tolerances and quite rightly so. Other factors such as tints and surface coatings on lenses have to pass strict quality control tests. The optical industry is highly sophisticated and computerised robotic technology is normal in todays’ manufacturing processes.

At Cromer Eyecare we have our on-site glazing laboratory. We hold a range of single vision plastic lenses and this enables us to do a “while-u-wait” service in case of an emergency. However, most of our work is ordered as our clients require bespoke lenses. We order most of our spectacle lenses from Essilor, they have a manufacturing plant in Bristol and we are linked to them via our computer ordering system. I must admit it is a clever piece of kit, the frame is “traced” to record its shape and dimensions, we add your prescription details and all the measurements you see us take when dispensing your spectacles. Once the order is complete, at the press of the send button, all the information travels down the phone line straight into Essilors’ factory and the order starts its journey untouched by human hands. We receive lenses via a courier delivery and they are already cut to size and shape ready for us to assemble with your chosen frame. This efficient system enables us to provide high quality optical products in a sensible time-frame, the most complex varifocals may take up to three weeks, but a standard prescription is normally produced within seven working days.

So how do we fit into the “Good, Fast, Cheap”? At Cromer Eyecare we aim to provide great quality products, reasonably quickly and at a fair and competitive price. We have a professional job to do, but our staff always offer a warm welcome, cheery smile and enjoy a friendly chat, what price do you put on that?!

We look forward to seeing you soon

Julien Nelson. FBDO

 

Cromer Just regional March 2017

At Cromer Eyecare, March is traditionally a time when we renew our Sunspec stock for the year ahead. We are all very aware of the damage that Ultra Violet (UV) rays can do to our skin, and it is also very important that we protect our eyes from UV rays. Good protection against harmful rays can help delay the onset of cataract and Macular degeneration, as well as avoiding the wrinkles as we frown against the bright light, (I don’t think any text book mentions that but to some of us that is a very valid reason for some sunspecs!)

There are several ways that we can create tinted lenses these days. Plastic spectacle lenses can be dyed, vacuum coated or laminated. The “dip-dye” process is probably the most common, and as the name suggests, the lenses are dipped into a bath of warmed dye solution. The longer you leave the lenses in the darker the tint. Vacuum coating a lens produces a mirror tint on the surface of the lens, this type of tint is also used for skiers to reflect the light rays from the snow. By far my favourite sunspec lens is a Polarised lens. Polarising material is sandwiched between the two layers of the spectacle lens. It acts as a complete block of light from the horizontal plane, thus being the best to eliminate glare from wet roads, and water. The ideal lens for holidays by the sea.

Many of us are wearing photochromic lenses, those that darken in the sun and lighten up when you come indoors. In my early career this material was only available in glass, but glass is heavy and fragile, so not the ideal material for comfortable full-time wear. Also, if your lenses were thicker on the edge than the middle, the thicker parts of the lens turned darker than the thinner parts, making you look like a panda!  Plastic photochromic lenses have been around for the last 30 years or so and are known under the name “Transitions”. The chemical is applied to the surface of the lens thus there is an even colour over the whole surface.

We can combine two sunspec properties, photochromic and polarized. This lens is called “Drivewear” and as the name suggests, is great for drivers. In its lighter state it is around 35% tinted a greenish colour (therefore too dark for night driving). In bright sunlight it darkens to around 83% and turns brown in colour. We have a sample in the practice so come and take a look.

Whatever your sunspec needs, Cromer Eyecare has a range to suit everyone. We look forward to seeing you soon.

Julien Nelson. FBDO

 

Cromer Just Regional February 2017

One size fits all?

Do you find it frustrating buying clothes when the item states “One size fit”? Although the fashion industry may like to encourage us to conform to a size and shape, we are all different and isn’t that a great thing? We should be delighted that we all have unique features otherwise life would be extremely dull.

Part of our training to become dispensing opticians is learning to take accurate measurements of faces and spectacle frames. In theory we can hand-make a frame to fit like a glove, like a tailor measures for a bespoke suit. Just for a perfect fit of the front of the frame we can take eleven measurements, for sides there are as many as six for each side and that will depend on the style of that side, and finally add a couple for the width of the frame around the head.

No head or face is symmetrical, so several measurements must be annotated right and left. During my college training it was quite a fun project to measure your best friends’ face, then cut out the frame from a plastic material and actually see if your measurements did create that glove-like fit. It taught us the relevance of accuracy and how our facial measurements matched up with those on the spectacle frame. The subject is still an important part of the optical syllabus today, and although students may think it is irrelevant, as most frames today are manufactured in one size, the dispensing optician should be able to match a suitable fitting frame to the clients’ facial features.

So when you are selecting your next “great look”, you may hear us commenting on why one style or fit is preferable to another. A correctly fitting frame holds the lenses in the correct place to give the best optical performance and hence the best vision, a good fit ensures a comfortable pair of specs.

Frames for Special Faces

Some faces are rather special and need particular attention, those with Down’s syndrome are one such group. The bridge of their nose is generally flatter and lower, and this often means that a conventionally fitting frame sits far too low. This results in the person looking over the frame and not looking through the lenses at all. A dispensing colleague of mine created a range of frames specifically designed for this special face.

The range is “ERIN’S WORLD” The frames are custom designed with shorter sides and a much lower bridge section, thus the eye of the frame sits higher and the person looks through the centre of the lens where the optical quality is at its best. The frame material can be titanium and memory flex, so very robust and durable. There are even matching sunclips for brighter days. It is particularly important that as children, this group has access to well-fitting spectacles so that they can reach their full potential and not be hampered by poor vision. In adulthood they should be able to wear a quality frame that is not only stylish, but provides good vision and comfort.

We have a great variety of all sorts of frames at Hunstanton Eyecare, so whatever your needs, we look forward to seeing you soon.

Julien Nelson. FBDO

 

Cromer Just Regional  January 2017

At the start of a New Year we all make promises that we probably cannot keep, for me it is always must do more music practice, but after a day at work one is not always in the mood. The New Year is perhaps a time to reflect, declutter, re-energise, detox, whatever you like to call it. An eye exam may be a good idea to set you up for the year ahead.

A new look could make you feel like a “new you”. We have so many new frames in stock that there must be something to suit everyone. It is surprising how different a new frame can change your appearance, so forget the botox and anti-wrinkle creams, let us show you how to look “10 years younger” with a stylish frame and quality spectacle lenses. Just because your current specs are OK, it doesn’t mean you can’t have another pair. Have you studied the wardrobe lately? How many pairs of shoes, handbags, suits, trousers and dresses do we have? certainly more than one. So, an additional pair of specs is always a good idea. EYEPLAN is a scheme we introduced last June and makes having multiple pairs of spectacles far more economic. Pop in for information anytime.

New colleague

In December Belinda joined us as a Dispensing Optician, she graduated from Anglia Ruskin University in 1997. During her career, she has taken on training and management roles in independent practices as well as with the major optical chains. Belinda is continuing her studies to become a Contact Lens Optician and will be working with us under the supervision of Mr Leach, lucky girl to have an employer with such extensive experience. We are very pleased to welcome Belinda, she tells us that her interests are Dog walking, Photography, Swimming and Arts and Crafts. Talking of the dog, Belinda was slightly late on her first day and we were getting worried that she may have changed her mind, not so, it was just that “June “ had got her head stuck in the gate and she had to untangle her before she came to work! That's the best excuse I have ever heard.

It was an interesting exercise to see how long the Dispensing Opticians in the company had been practising. The longest survivor is company owner, Ian Leach who qualified in 1973, next it’s me in 1981, then Belinda in 1998 and our General Manager, Julien in 2000. So, all in all we have 112 years of experience between us! so with all that knowledge surely Hunstanton Eyecare must be place to look after your eyecare.

We look forward to seeing you soon.

Annette - Cromer Branch

 

Dec 2016. Cromer. Just regional

Virtual Reality arrives at Cromer Eyecare!

We all have our “tools of the trade” whatever line of business we are in. Carpenters have their favourite saw, hairdressers their favourite scissors, and here at Cromer Eyecare I have my favourite ruler. We have many different gadgets and sample items to demonstrate the optical properties of the various spectacle lens types, but you will quite rightly argue, that you never know how the finished product will be until it is made up. It’s a case of “Trust me, I’m an Optician!”

We have an iPad to photograph you in the latest new designer frame but what about the lenses? There I am describing the merits of the latest varifocal, and how wonderful a polarised filter may be, but what does it actually look like? We are pleased to announce that “Virtual Reality” has now arrived at Cromer Eyecare.

NAUTILUS is our latest demonstration tool. Nautilus is a small hand-held gadget which is placed over your spectacles, rather like using a pair of binoculars. It is connected wirelessly to our iPad so that we can select the relevant products to demonstrate. So, if you wish to see the benefits of a higher quality varifocal, how a polarising filter cuts the glare, or how an anti-reflection coating can assist night driving, we can show you with the tap of a finger. Although much emphasis is put on fashion frames in an optical practice, I believe the lenses should have equal if not more consideration, afterall, they govern our quality of vision. So whilst you are choosing your next pair of spectacles you will be able to appreciate not only the frame giving you the new look, but also the quality and characteristics of the lenses.

New Designer frames

Cromer Eyecare is now stocking new designer frames, names that you will recognise

  • TIFFANY
  • OAKLEY
  • RAY BAN
  • SILHOUETTE

Do come and browse through our extensive range of exciting new brands. As we come to the end of a very busy 2016, we would like to wish everyone a very Happy Christmas and New Year from all the team at Cromer Eyecare.

Julien Nelson. FBDO

 

Cromer Just regional. Early Nov 2016

The clocks have reverted to GMT and the trees are displaying their beautiful autumn colours. Winter preparations include ensuring that our car will survive the season. We may be up to date with the MOT with lights working well and antifreeze topped up, but have we given a thought to our eyesight? As daylight fades, the poorer weather sets in and visibility is reduced, it is even more important that our eyesight is as good as it can be. So now is a great time to visit Cromer Eyecare for a thorough eye examination. Our eyes are not so sensitive to detail in lower light conditions, and our ability to see may deteriorate so slowly that we are unaware of it. Bear in mind that 95% of information we receive whilst driving is through our eyesight.

Night driving in rural areas is often uncomfortable. Any error will cause a blur which is accentuated by oncoming headlights and street lights. The best spectacles should be large enough to give you a good field of view. Here at Cromer Eyecare we suggest that lenses are made of plastic material, so lightweight and safe, and with an anti-reflection coating to reduce reflections from the lens surfaces. Coatings are multi-layered, anti-static, water-repellent and so hard wearing that some are guaranteed against scratches for two years. At Cromer Eyecare we go one step further. If you purchase any lens with an Anti-reflection coat we will provide you with unlimited cleaning fluid to care for your specs. We supply the starter bottle, and when it is empty, just pop into the practice and fill it from the canister on the wall. So now there is no excuse not to have the most transparent and optically brilliant lenses.

A warm welcome awaits you at Cromer Eyecare. We are confident that you will appreciate our professional eyecare services.  We look forward to seeing you soon.

Julien Nelson. FBDO

 

Cromer Just regional. October 2016

When specs are not enough!

At Cromer Eyecare we provide you with lovely new spectacles that improve your vision, the world jumps back into focus and is a beautiful place once again. We can read the small print and life can go on as normal. Sometimes spectacles alone are not enough to be able to see. “I’ve got my specs but I still can’t see”, “they are no good”, are phrases we sometimes hear from those whose eyesight is failing.

I often describe our eye as if it were a camera, old fashioned one with a film, not the high tech digital ones of today. If you have a worn-out film in your camera, (yes I know we are going back a while!) no matter how precisely you focus the lens, it is unlikely the photo will be good due to the poor state of the film. Our eye is an optical system and if there is an error, our spectacles correct it, rather like focussing your camera lens. If you have some degeneration of the retina, the light receptive “film” at the back of the eye, the picture transmitted to the brain will not be so good, hence we struggle to see. So what’s the answer? Firstly to get the best spectacle correction, but secondly, make the object you are trying to see Bigger, Brighter and Bolder.

At Cromer Eyecare we now have some specialist, high quality magnifiers.  There all types, from those that stand on the page for longer term reading, to those that are lighter weight to carry around with you.  Most magnifiers have LED lighting built into them, but we do sell LED table lamps giving great illumination for close-work tasks. It will be the combination of the best spectacles, good lighting AND a magnifier will enable the poorly sighted person to achieve a small visual task. So even if eyesight is poor, come and see us for the most appropriate eyecare.

We look forward to seeing you soon. Julien Nelson. FBDO

 

Cromer Just regional September 2016

Well the summer holidays have come and gone and life is soon to be back to a routine of sorts. With the autumn season approaching it could be an excuse for something to refresh our spirits. Here at Cromer Eyecare we have had a complete review of our frame stock and introduced some new brands that we are sure you will love.

Paul & Joe is a much sought after French brand appearing in high profile advertising campaigns within the best International Fashion magazines worldwide. Having won astounding success in France and abroad, Paul & Joe Eyewear is exquisite, rich and diverse with a touch of Parisian retro Chic.

VANNI is Italian design, 100% made in Italy and quality at its best. The Vanni in-house Style Centre have imaginative ideas inspired by the realms of colour, harmony of shapes, style and contemporary art. The frames produced are very different.

Dutz Eyewear is Holland’s boldest Eyewear brand. Dutz Eyewear is an extremely successful eyewear Brand worldwide. Using the finest of materials in Japanese titanium, matt finished Stainless Steels and Hand-made acetates, they create beautiful eyeglasses that everyone can wear and look amazing in. The Dutz philosophy is that "buying a frame should be fun".

P+Us… P+Us is taking the eyewear world by storm, winning numerous accolades worldwide. This eyewear collection offers frames that are ultra-lightweight with superior comfort.

Even if you are not intending to purchase spectacles at the moment, do come in to have a browse at our new collections. Remember that joining our Eyeplan Scheme not only looks after your eye health by offering you as much eyecare as you need, but also makes spectacle purchases very affordable.

 We look forward to seeing you soon. Julien Nelson. FBDO

 

Cromer Just Regional August 2016

The Risk of UV light.

We are frequently reminded of the risk of sun damage to our skin, and the same applies to our eyes. UV exposure increases the risk of premature ageing of the eye and the onset of ocular conditions such as cataracts and macular degeneration. Our eyes are constantly exposed to UV light no matter what the weather conditions, and from reflected light from buildings, water and even a cloudy sky. To be sure that your spectacle lenses give you effective UV protection, look for the E-SPF, Eye-Sun Protection Factor rating. We are familiar with the SPF in suncream and it is the same idea for spectacle lenses. So an E-SPF 25 means that your eyes will receive 25 times less UV exposure than unprotected eyes.

“Transitions” is the trade name for latest photochromic (light adaptive) lens manufactured in a plastic lens material. The first lens materials were quite sensitive to temperature, unfortunately they went darker in the cold and didn’t darken much in a hot climate. So if your holiday was skiing in the Alps, fine, if it was the beach in the Caribbean you were probably disappointed. As with all new lenses, research and development improve the product over the years, and now we can offer the seventh generation of this versatile material. “Transitions” is available for all lens designs, single vision, bifocal and varifocal. It has an E-SPF of 25 and can be anti-reflection coated for stunning visual performance. There are two types of Transitions, the “Signature VII” for everyday use, and “Xtractive” which as the name suggests, goes darker and therefore more suited for those who are very light sensitive.

Whilst photochromic lenses are very versatile and can be worn all day every day, they do not perform quite so well in the car as the windscreen absorbs much of the UV light necessary for them react to. For driving in bright sunlight a separate pair of sunspecs are very useful. Here at Cromer Eyecare we carry a large selection of sunspecs all year round. Lenses may be dyed with a dark tint, colour and density of your choice. The tints we provide are specially treated to give 100% protection against the harmful UV rays without altering colour perception.

Polarising lenses eliminate glare, enhance colour and contrast, whilst protecting our eyes from damaging UV rays. These lenses have an E-SPF of 50+. They are great for driving as they totally eliminate reflected glare, so on the days when it has been raining and then the sun comes out you will not be blinded by the glare from the wet road. Also as we are by the sea, reflected glare from water is a thing of the past. Lenses come in a choice of colours, grey, brown and grey/green, and are available in single vision and multifocal lens designs.

Come and see us soon. Julien Nelson. FBDO

 

Cromer Just Regional August 2016

"Back to school", the phrase that makes many children groan with disappointment that the carefree summer holidays were about to end as it feels like they have only just begun. Time for parents to organise new school uniforms and the many other things that are essential for the start of a new school year.

School work can suffer if a child cannot see properly. One important task on the holiday "to do" list, should be for every child to have a FREE eye examination under the NHS, even if they do not report any difficulties with their vision. A child who may see a blurred and out of focus world may think that is how it is supposed to be, why should they question it when they have nothing to compare it to?

If they are short-sighted they will only realise they can see more clearly once they are wearing their prescription spectacles. Older students who are embarking on intensive study may benefit from spectacles just to ease the strain of prolonged close-work. Whatever the problem, or none, it is important that your child receives an eye health check.

As for spectacles, as well as an aid to vision, they seem to be a fashion statement too. In my school days, the choice was NHS plastic frames of black, brown pink or blue. Today at Cromer Eyecare we have a great choice of fashionable frames for children and teenagers.

Just look for our new ranges of “Basebox” and “Rockstar”. Those under 19 years of age and in full-time education can spectacles free, or you may wish to contribute for a wider choice. Lenses are plastic, so lightweight and safe, and for those with higher prescriptions, thinner and coated lenses are available for an improved cosmetic look.

So book an eye exam today and make sure your child can see a bright future at school.

We look forward to seeing you soon. Julien Nelson. FBDO

 

Cromer Just Regional Late June 2016

There are not many times in your career when you can get really excited about new equipment in the practice. In this fast changing digital age we expect High Definition on our televisions, super colour screens and instant wi-fi on our phones and tablets. MRI scans of our body to diagnose disease are routine functions at our hospitals and x-rays sound a little “old hat”.

Cromer Eyecare has invested in some of the most advanced technology available today for optical practices.

Spectralis 4D HD.  Eye Health Check.

One of the reasons you come to Cromer Eyecare is for an eye examination to ensure your eyes are healthy. We only have one pair of eyes and they have to last a lifetime, we can only have good vision if our eyes remain healthy. The eye is a complex organ packed with microscopic structures, each one plays its part in giving us our vision to see the world in its great detail. Of course not all these structures can be seen with the naked eye or even with our existing optical equipment.

Spectralis is a type of scanner, there is no need to use stinging eye drops to dilate your pupil and there is no bright flash of light. Completed in just a few seconds, Spectralis gives us a unique view of the intricate anatomy of the eye to monitor your eye health. Think of it as being able to see through structures. Imagine your birthday cake, the icing and candles are visible but you don’t know what’s underneath, juicy fruit cake or sponge and jam? You need to know! Similarly we need to know what is going on between the microscopic layers of the retina in order to confirm the health of your eyes.

So at your next eye examination at Cromer Eyecare, be sure to ask for the Spectralis treatment. Those of you who are members of our Eyeplan scheme there is an opportunity to upgrade your plan to include Spectralis at your annual eye exam.

So why not join us for comprehensive professional eyecare.

However, one thing that hasn’t changed is the commitment to high professional standards and quality spectacles at a fair price all under the one roof at Cromer Eyecare. In these days of fierce competition from the “big boys”, we as an independent optician want to offer something different, and hence we are introducing EYEPLAN.

So come and find out more about the new way to manage your eye health and purchase spectacles. A warm welcome awaits everyone and we look forward to seeing you soon Julien Nelson. FBDO

 

Cromer Just Regional June 2016

One thing is certain that whether we like it or not, for better or worse, life is always changing. However, one thing that will not change is the commitment to high professional standards and quality spectacles at a fair price all under the one roof at Cromer Eyecare. In these days of fierce competition from the “big boys”, we as an independent optician want to offer something different, and hence we have introduced EYEPLAN.

EYEPLAN

EYEPLAN is a comprehensive eyecare package designed to provide you with access to the very best eyecare at an affordable price. Under EYEPLAN you are entitled to eye exams as frequently as you need or want them, we would routinely see you annually anyway. As well as the eyecare, there is a substantial saving on the cost of spectacles, initially 30%, on any type and as many pairs as you wish. All this for a monthly direct debit fee from £10. There are no gimmicks as in the “BOGOF” campaigns, nothing in this world is ever really “free”, and you will probably have to compromise on the quality. With EYEPLAN you select a high quality product and receive a great discount. So for those who need different spectacles for different visual tasks, readers to accompany your varifocals, a special pair for your sport or the office computer work, I think we have a winning formula.

Of course this is particularly attractive to those of us who have to be colour co-ordinated or ring the changes with our specs as well as the rest of our wardrobe! Another bonus is that any spectacles you purchase under EYEPLAN will be covered by an accidental damage guarantee, very useful for those who sit on, fall asleep on, let the dog chew or even put them in the washing machine at 40⁰C. Yes I have heard all the excuses, unless you know different?

So come and find out more about the new way to manage your eye health and purchase spectacles. A warm welcome awaits everyone and we look forward to seeing you soon Julien Nelson. FBDO

 

Cromer Just Regional May 2016

Sports Eyewear

At Cromer Eyecare not only do we provide eye examinations and spectacles for all occasions, but we are now extending our range of SPORTS EYEWEAR. In any sport it is vitally important that we wear protective eyewear to protect the eyes from injury. It may be a fast sport such as squash where a fast moving ball is an obvious danger if it hits the face, or something slower such as golf, where we should be protected from sunshine and glare and also the sand, should I dare to suggest, whenever you end up in the rough. As spectacle wearers you won’t want to wear goggles on top of your specs, therefore the Sports Eyewear we offer can be glazed to your prescription, single vision or even multifocal lenses. Lenses will be made of a safe material, plastic is fine but these days we do offer Polycarbonate or Trivex which are more impact resistant. The lenses can be tinted against the glare of sunshine or polarized to eliminate reflected glare from water. The goggles will have cushioned bridges and temples and may have an elastic or rubber strap to keep them safely attached to you.

So what sports do we cover? Anything and everything. Water sports such as swimming, diving and sailing, racket sports such as tennis, badminton and squash. The outdoors such as cycling and shooting, and the rough ones like football, hockey and rugby. We can even make you into a Dennis Taylor look-a-like and supply snooker specs. I’m sure someone will think of something I have missed, but Cromer Eyecare can be the one-stop shop for both your spectacles and Sports Eyewear needs. Of course we cater for adults and children alike as specialist sports eyewear comes in a range of sizes to suit everyone.

We look forward to welcoming you into our practice.

 

Cromer Just Regional Magazine April 2016

We are now into April, we have celebrated Easter, and I don’t know where the time has gone. In the optical calendar, April is the time for one of our major trade fairs in the UK, called Optrafair, held at the NEC in Birmingham. I enjoy this annual event, as it is our opportunity to see the latest developments from our own suppliers, as well as looking at new developments in diagnostic equipment, frame designs, and new spectacle lens innovations. There is also a range of informative lectures and workshops to attend in a wide range of optical subjects. Well that’s the serious part of Optrafair. The fun part is that we have an excuse to get away for the weekend with our colleagues, stay in a nice hotel, enjoy being waited on in the restaurant and our lovely boss Ian picks up the bill !! Well I’m sure that’s what he said.

One of our major suppliers is Essilor, a major player in spectacle lens design and manufacture. The company has an interesting history. In 1849 “Essel” were a group of eyeglass assembly workshops in Paris, “Silor” was born in 1931 and was a retailer of ophthalmic lenses and frames before becoming a lens manufacturer. Both companies were responsible for major advances in the optical world. In 1959, Bernard Maitenaz at Essel produced the first progressive power spectacle lens, and we all know the name today as “Varilux”. In that same year, Silor produced their plastic lens material “Orma 1000” which revolutionised the optical world and made plastic lenses the preferred choice rather than heavier and breakable glass. In 1972, after being rivals for many years, the two companies merged and so “Essilor” was born. The 1970s were dominated by the development of plastic Varilux progressive lenses and the 1990s saw the major refinement of Anti-reflection coatings. This success enabled the company to grow into the worldwide company we have today. To ensure they stay as a world leader, the developments continue, and today Essilor has research centres in France, U.S.A and Asia, and spends over 100 million pounds a year in research and development. No wonder they are a leader in the field.

Essilor has a UK base in Bristol, and at Cromer Eyecare we are ordering from them on a daily basis. Our workshop has a direct computer ordering link that enables us to order top of the range spectacle lenses, tailor made to our patients requirements.

GET A COMPLIMENTARY SECOND PAIR OF CRIZAL UV LENSES

From March to October you can take advantage of a fantastic offer from Essilor. By ordering Essilors’ lenses for your new spectacles, you can claim complimentary lenses in a second complete pair of spectacles. If your first pair is Varilux Crizal UV, then you can claim a second pair of Varilux Liberty Crizal Easy UV clear or tinted, or a single vision pair. If your first pair is single vision Crizal UV or Bifocal, then you can claim a second single vision pair, Orma 1.5 Crizal Easy UV. If the terms and conditions sound confusing, yes I did have to read them a few times, just pop in to see us. This promotion has proved very popular in the past, as folks may have a sunspec or alternative pair of specs just for the cost of an extra frame.

Once again I would encourage you to challenge us, any optical or ocular subject you have always wanted to know the answer to but were afraid to ask? Here is your opportunity. You can email us on mail@eyecarenorfolk.co.uk, phone on 01263 512345, or just pop into the practice in High Street.

We look forward to seeing you soon.

 

Cromer Regional Magazine - Posted by Annette March 2016

We are now into April, we have celebrated Easter, and I don’t know where the time has gone. In the optical calendar, April is the time for one of our major trade fairs in the UK, called Optrafair, held at the NEC in Birmingham. I enjoy this annual event, as it is our opportunity to see the latest developments from our own suppliers, as well as looking at new developments in diagnostic equipment, frame designs, and new spectacle lens innovations. There is also a range of informative lectures and workshops to attend in a wide range of optical subjects. Well that’s the serious part of Optrafair. The fun part is that we have an excuse to get away for the weekend with our colleagues, stay in a nice hotel, enjoy being waited on in the restaurant and our lovely boss Ian picks up the bill !! Well I’m sure that’s what he said.

One of our major suppliers is Essilor, a major player in spectacle lens design and manufacture. The company has an interesting history. In 1849 “Essel” were a group of eyeglass assembly workshops in Paris, “Silor” was born in 1931 and was a retailer of ophthalmic lenses and frames before becoming a lens manufacturer. Both companies were responsible for major advances in the optical world. In 1959, Bernard Maitenaz at Essel produced the first progressive power spectacle lens, and we all know the name today as “Varilux”. In that same year, Silor produced their plastic lens material “Orma 1000” which revolutionised the optical world and made plastic lenses the preferred choice rather than heavier and breakable glass. In 1972, after being rivals for many years, the two companies merged and so “Essilor” was born. The 1970s were dominated by the development of plastic Varilux progressive lenses and the 1990s saw the major refinement of Anti-reflection coatings. This success enabled the company to grow into the worldwide company we have today. To ensure they stay as a world leader, the developments continue, and today Essilor has research centres in France, U.S.A and Asia, and spends over 100 million pounds a year in research and development. No wonder they are a leader in the field.

Essilor has a UK base in Bristol, and at Cromer Eyecare we are ordering from them on a daily basis. Our workshop has a direct computer ordering link that enables us to order top of the range spectacle lenses, tailor made to our patients requirements.

GET A COMPLIMENTARY SECOND PAIR OF CRIZAL UV LENSES

From March to October you can take advantage of a fantastic offer from Essilor. By ordering Essilors’ lenses for your new spectacles, you can claim complimentary lenses in a second complete pair of spectacles. If your first pair is Varilux Crizal UV, then you can claim a second pair of Varilux Liberty Crizal Easy UV clear or tinted, or a single vision pair. If your first pair is single vision Crizal UV or Bifocal, then you can claim a second single vision pair, Orma 1.5 Crizal Easy UV. If the terms and conditions sound confusing, yes I did have to read them a few times, just pop in to see us. This promotion has proved very popular in the past, as folks may have a sunspec or alternative pair of specs just for the cost of an extra frame.

Once again I would encourage you to challenge us, any optical or ocular subject you have always wanted to know the answer to but were afraid to ask? Here is your opportunity. You can email us on mail@eyecarenorfolk.co.uk, phone on 01263 512345, or just pop into the practice in High Street.

We look forward to seeing you soon.

 

Cromer Regional - Posted by Julien March 2016

March is a lovely time of year, spring is well underway, the daffodils are bright and beautiful and lambs in the fields are a joy to behold. In the optical world we are concentrating on SUNSPECS. Not only looking forward to holidays in warmer climes, but in “Cromer” by the sea you probably find yourself reaching for Sunspecs quite frequently.

The Risk of UV light.

We are frequently reminded of the risk of sun damage to our skin, and the same applies to our eyes. UV exposure increases the risk of premature ageing of the eye and the onset of ocular conditions such as cataracts and macular degeneration. Our eyes are constantly exposed to UV light no matter what the weather conditions, and from reflected light from buildings, water and even a cloudy sky. To be sure that your spectacle lenses give you effective UV protection, look for the E-SPF, Eye-Sun Protection Factor rating. We are familiar with the SPF in sun cream and it is the same idea for spectacle lenses. So an E-SPF 25 means that your eyes will receive 25 times less UV exposure than unprotected eyes.

Transitions.

“Transitions” is the trade name for latest photochromic (light adaptive) lens manufactured in a plastic lens material. Are there others, you ask? I have to admit that I am old enough to remember the introduction of plastic photochromic lenses in the late eighties. What great excitement! Previously, if you wanted a photochromic lens it had to be glass which weighed a ton and was not comfortable to wear in the large frames of that era. The first lens materials were quite sensitive to temperature, unfortunately they went darker in the cold and didn’t darken much in a hot climate. So if your holiday was skiing in the Alps, fine, if it was the beach in the Caribbean you were probably disappointed. As with all new lenses, research and development improve the product over the years, and now we can offer the seventh generation of this versatile material. “Transitions” is available for all lens designs, single vision, bifocal and varifocal. It has an E-SPF of 25 and can be anti-reflection coated for stunning visual performance. There are two types of Transitions, the “Signature VII” for everyday use, and “Xtractive” which as the name suggests, goes darker and therefore more suited for those who are very light sensitive.

Whilst photochromic lenses are very versatile and can be worn all day every day, they do not perform quite so well in the car as the windscreen absorbs much of the UV light that they react to. For driving in bright sunlight a separate pair of sunspecs are very useful. Here at Cromer Eyecare we carry a large selection of sunspecs all year round. Lenses may be dyed with a dark tint, colour and density of your choice. The tints we provide are specially treated to give 100% protection against the harmful UV rays without altering colour perception.

Polarising Lenses.

Polarising lenses eliminate glare, enhance colour and contrast, whilst protecting our eyes from damaging UV rays. These lenses have an E-SPF of 50+. They are great for driving as they totally eliminate reflected glare, so on the days when it has been raining and then the sun comes out you will not be blinded by the glare from the wet road. Also as we are by the sea, reflected glare from water is a thing of the past. Does anyone remember the advert on TV where the girl dives into the swimming pool? The polarising lens cut the reflected glare so you could see her swimming under the water. Oh dear, showing my age again! Any fishermen around? I’m sure you will appreciate polarising lenses too. Lenses come in a choice of colours, grey, brown and grey/green, and are available in single vision and multifocal lens designs.

We are very pleased to be able to communicate with you through this lovely website, and if anyone would like me to expand on an optical or ocular subject then I would be very pleased to hear from you. You can email us on mail@eyecarenorfolk.co.uk, phone on 01263 512345, or just pop into the practice in High Street.

We look forward to seeing you soon.

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Keep your eyes safe with a nice pair of sunglasses. Come and visit us to try on some of our fantastic frames and arrange an eye test to find the perfect sun lens for your needs. click here to see full article